Our standards

Business as usual is broken. Strategies often stay on paper and communication hides behind greenwashing. We want to set new standards for how and what we produce and consume. We rethink how organizations create value by making circularity practical, powerful, and impossible to ignore. The future demands more than compliance. And we believe you deserve more, too. It’s time to set NEW STANDARD.S

Ready to move, but not sure where to start? We create circular strategies and uncover innovation opportunities beyond compliance to open new markets and revenue streams.

You got your goals set? From products and services to business models and ecosystems, we turn ambition into action to cut waste, emissions, and costs at scale.

Already on your way or ahead of the curve? We build brands and campaigns that people understand, trust, and act on to reach new audiences beyond the green niche.


Our work


What our clients say

“Circular services are our future—their success is critical for reaching our sustainability goals. With NEW STANDARD.S, we were able to set them on the right track.”

— DECATHLON Germany

“With NEW STANDARD.S, we found a strong partner who truly understands the complex topic of the circular economy and can communicate it clearly—both internally and externally.”

— FREITAG.lab AG